Foundations · 01
Two grounds.
Black and white. There is no third ground, no near-black, and no off-white. Every seam on the site is one of these two meeting the other.
Dark#080808
Product pages, films, anything the brand is speaking in its own voice.
Light#ffffff
Pages written for a business reader: industries, the blog, capital.
Do Let a section be one ground, edge to edge.
Not Introduce a third grey to soften a transition. That is what makes a seam visible.