Expressions · 10
Which way a page leans.
Black and white are the only grounds, so the question is never what colour a page is. It is which one it leans on, and who is reading decides.
Leans light
Capital, industries, solutions, the blog. Someone deciding whether this is a business reads faster on white and wants the product in front of them.
Leans dark
Credit line, integration, platform, security. Someone deciding whether to build on it is already looking at a terminal, and dark is where the product lives.
Do Open dark and close dark on every page, because the nav and the footer are dark. Change the middle.
Not Start a page on white, which butts it straight against the bar.